There are so many pages and sites online that even casual browsers will soon be able to tell the difference between a good website and a bad website – and it has nothing to do with the graphics, although graphics help. A website may look like a holdover from the early 1990’s and still have great content while the website may have all the tricks of modern technology and still not inform you.
So here’s what makes a great website.
Solid Home Base
Your homepage has to be perfect. Even if the other pages are a little loose, viewers will be willing to forgive if the landing page of your website is the homepage and it has all the necessary info at a glance. Basically, it needs to have your company name, a short summary of what you do and who you are and what the viewers can expect in the other pages. If you have a unique selling point, for instance you know that you are furniture removalists Melbourne, and then you can declare that in the homepage and then move on to elaborate in other pages.
Site builders know how important this is: your site needs to have a clear, organized site map. If your viewers cannot find what they are looking for, then there is no point in having a site. For instance, if you offer removals and storage Melbourne, then you need to have a page titled ‘What We Do’ or ‘Services Offered’ and list everything you do so that customers won’t have any confusion. Generally, you will need separate pages for services offered, information about the company, a history of the company if that is relevant, a page for pictures, videos and customers testimonials, and finally, a contact page with your phone number, address and email.
If you can afford it, then by all means go for the latest types of website layouts with roller fonts etc. but do not sacrifice content for it. Any viewer will be impressed and attracted to a website will interesting visuals and colours. If your website is going to be basic, then place the text in such a way that it doesn’t assault the eyes and tire them. Try to minimize text, and use bullet points to make your point. There are some colours that will look good on any website, while brighter colours like orange and yellow will work on some but not others. Stick to your company colours as much as possible, but don’t be limited by them either.